Beagle Street, part of the OneFamily Group, has announced its launch into the intermediary market.
The protection provider says its proposition has been "designed with advisers in mind - straightforward to understand, explain and adapt as clients’ needs change".
The launch follows a pilot with a select group of intermediaries, whose feedback helped shape and refine the proposition and adviser journey ahead of full market entry.
Beagle Street has partnered with advisers, networks and service providers, with early backing from Omni Protect and St. James’s Place.
The launch is the first step in a broader multi-year roadmap, with further developments planned to expand the proposition.
Beagle Street’s intermediary proposition includes life insurance and critical illness cover. Its first critical illness launch is an entry-level product covering 23 conditions, designed to offer advisers and customers an accessible starting point. It is the first critical illness product in a multi-product range.
All products are supported by a range of added-value services, including Reframe Cancer, Square Health for 24/7 virtual GP access, and RedArc support, alongside will writing and legal services. Beagle Street is the first individual protection provider in the market to offer customers access to Reframe Cancer as an added-value service.
The proposition is supported by adviser-focused underwriting, with pricing designed to reflect individual risk more precisely.
Customers also benefit from a dedicated claims service, with Samaritans-trained handlers and payment of valid claims within three working days of receiving the required evidence. Beagle Street also holds PDG Claims Charter status and offers a Funeral Payment Pledge.
Holly Ewing, distribution director at OneFamily, said: “Today marks an important milestone for Beagle Street as we enter the intermediary market with a strong initial proposition and a clear ambition to build from here. Our distribution strategy is rooted in partnership, working closely with advisers, networks and service providers to create a proposition that is simple, flexible and aligned to the needs of the market.
“We want to make it easier for advisers to put accessible protection in place for the people who need it most. Backed by agile technology, transparent pricing and a strong mix of added-value services, this proposition gives advisers another credible option and supports growth across the intermediary market.”
Ryan Griffin, protection director at OneFamily, commented: “Following a successful pilot, we are pleased to launch into the intermediary market with both life insurance and critical illness products. Our proposition has been designed to provide faster, fairer outcomes for customers from an underwriting and pricing perspective and an intuitive and straightforward experience for advisers.
“Our unique support services such as Reframe Cancer reflect the growing need for practical support alongside financial protection. With further launches planned over the next 12 months, we are excited to continue building our proposition and supporting more customers with products suited to their needs.”
Jim Islam, CEO of OneFamily, added: “As a mutual, our members are at the heart of everything we do and we understand the financial pressures facing households across the UK. Helping people build a financial safety net for their families is more important than ever, and this launch allows us to reach more people with protection that is right for them.
“With more than 50 years of heritage, we have already helped more than two million customers work towards their financial goals. This launch gives us the opportunity to go further by offering vital protection to more people and marks the start of a new chapter for the business.”
