Dudley Building Society has appointed Paul Purewal as head of intermediary relations.
Paul brings more than 24 years of experience from Coventry Building Society, where he held a range of senior intermediary-facing roles across corporate, field and telephone distribution.
Most recently, he spent over five years as corporate account manager, working in tandem with national and regional partners.
In his new role, Paul will focus on strengthening broker relationships, improving access to decision makers, and ensuring Dudley Building Society’s lending approach and criteria are clearly understood across the intermediary market.
Paul’s appointment follows the recent launch of Dudley's skilled worker visa lending proposition.
Rob Oliver, distribution director at Dudley Building Society, said: “Paul’s appointment gives us a strong start to 2026 and supports our plans to continue growing our intermediary business. Intermediary distribution is central to how Dudley works with the market, and having clear leadership in this area is important as we build on recent momentum.
“Paul also brings a real depth of experience across field, telephone and corporate distribution, and a clear understanding of what brokers value. His approach, judgement and knowledge will support how we work with brokers as our activity continues to develop.”
Paul Purewal commented: “I am pleased to be joining Dudley Building Society at a time when its intermediary proposition is well defined and continuing to grow. There is a clear focus on understanding brokers and borrowers properly, and on taking a considered approach to lending.
“The intermediary market continues to change, and brokers value clarity, access and consistency from their lending partners. My focus will be on working closely with brokers and internal teams to make sure Dudley remains approachable, responsive and easy to deal with, while continuing to support advisers placing a wide range of cases.”
