Gen H has reduced two and three-year products by up to 0.15%.

Brokers told Financial Reporter how changing communication needs, internet research and a more complex mortgage market are impacting their interactions with first-time buyers.

First-time buyers made up 54% of all home purchases made with a mortgage last year, the biggest majority on record.

A number of the reductions are specifically aimed at supporting first-time buyers and come with £500 cashback.

Solo prospective buyer demand increased by 11% in 2024.

In London, where property prices are highest at £535,700, buyers could save up to £11,250 by purchasing before April.

Despite rising choice, average rates across two and five-year fixes at 95% LTV are higher than at the start of 2025.

January 2025 was the sixth busiest month ever for mortgage search activity by first-time buyers.

Patrick Bamford, head of international business development at Qualis Credit Risk, believes a combination of lower rates and the potential for regulatory easing could boost first-time...

85% of mortgage brokers are seeing growing buyer interest for ‘new towns’ and over four fifths believe they will transform the homeownership market.