LendInvest has announced that it has expanded its commercial team and broker support operations, introducing new telephone-based roles and growing its sales desk to improve service speed and accessibility for intermediaries.
The specialist lender, which is listed on the London Stock Exchange under LINV, has invested in its customer and broker experience functions as part of a wider effort to keep its service offering competitive. The restructuring includes the launch of dedicated telephone business development manager (TBDM) roles and a significant expansion of its sales desk.
Led by customer experience manager Lauren Armstrong (pictured centre), the changes build on LendInvest's existing reputation for responsive service, with the aim of giving brokers and customers faster, more comprehensive support across its lending product lines.
The new TBDM roles sit within LendInvest's commercial division and are staffed by Josh Beattie (on the right) and Callum McLaughlin (left). The pair will focus on outbound engagement, lead management and dedicated account support, helping brokers convert warm leads and build their pipelines more effectively.
Alongside this, LendInvest has appointed five new business development associates (BDAs) to its sales desk. The expanded team is designed to bridge the gap between winning new business and retaining existing customers.
The BDAs will support brokers across a range of enquiries, including:
- buy-to-let (BTL)
- specialist residential
- bridging finance
Their responsibilities span everything from handling initial sales emails and broker registrations to guiding brokers through LendInvest's mortgages portal, with the goal of ensuring a smooth experience from the first point of contact.
All of the new roles will be based at the company's Glasgow office. The expansion forms part of LendInvest's broader strategy to simplify property finance by combining technology with hands-on customer service.
The new team will work alongside LendInvest's nine existing field BDMs, who continue to support brokers nationwide, as well as its specialist bridging team, which will keep providing guidance on short-term lending products.
Lauren Armstrong said: "Our brokers and customers are at the heart of everything we do at LendInvest.
"By introducing specialised telephone BDMs and significantly expanding our BDA team, we are ensuring that our partners have immediate access to the expertise they need. Whether it's a complex BTL enquiry or a residential product transfer, this investment guarantees that our service not only meets market demands but stays firmly ahead of the game."
Daniel O'Connor, chief operating officer at LendInvest, added that the investment reflects the lender's commitment to its partners. "Our investment in the Glasgow team reflects a clear commitment to our partners: even faster responses, greater accessibility and proactive support," he said.
"By bolstering our front-line capabilities, we are ensuring that brokers never have to choose between digital speed and expert, hands-on guidance."
"Combining this expertise with our advanced technology allows us to simplify property finance from the very first touchpoint, giving brokers the tailored support they need to win business in a competitive market."


