Applications have opened for the fifth annual Mortgage Industry Marketing Awards (MIMAs).
The programme was launched by Financial Reporter in November 2021, aiming to recognise the work of marketing within the intermediary space.
Open to all marketers in the mortgage and specialist lending space, the MIMAs highlight the best and most innovative communications work from across the industry.
With categories covering all aspects of marketing, from product-specific – giving entrants a chance to flex their blend of marketing mastery and industry knowledge – to best use of social media, the MIMAs acknowledge and celebrate the unique skillset of marketers working in financial services.
Nominations for #MIMA26 open today (22nd July), with nominations closing on 2nd September and submissions closing shortly after on 9th September. A panel of judges – made up of industry marketing experts – will then assess entries before a list of finalists is announced on 7th October, ahead of the winners being revealed at the awards ceremony.
Applications will be judged on tangible metrics such as ROI, traffic and conversion increases, as well as more subjective factors like creativity, innovation, brand perception and execution. Judges will also take into account the scale of an entrant's budget and resources to encourage entries from those working across all types of business.
The ceremony revealing the MIMA winners will be held on the 26th November, with the venue to be confirmed.
To apply or nominate someone for the 2026 Mortgage Industry Marketing Awards, click here.
Andy Shields, director at Barcadia Media, commented: "The Mortgage Industry Marketing Awards are all about celebrating the people behind the ideas. Every year we're blown away by the creativity, passion and hard work that goes into promoting businesses, building brands and helping the industry connect with its customers, and these awards are a chance to recognise the people making it happen.
"If you've worked on a campaign you're really proud of, I'd encourage you to enter, or if you've had the chance to work with an individual, team or agency that's delivered something exceptional, nominate them. Whether you're putting yourself forward or recognising someone else's achievements, we'd love to celebrate the brilliant work that's happened across the industry over the past year."
