Mortgage Advice Bureau has acquired HomeOwners Alliance in a move designed to strengthen its presence earlier in the home buying journey and widen its role across the home moving process.
The deal gives MAB a 100% stake in HomeOwners Alliance from its founders and Smoove Limited. Financial terms were not disclosed.
HomeOwners Alliance is a UK consumer platform that provides information, tools and services for homeowners and prospective buyers. MAB said the acquisition supports its strategy of expanding across the wider home moving ecosystem, allowing it to engage with consumers before they reach the point of taking mortgage advice.
The firm said the deal also strengthens its position ahead of any changes that may come from the government’s ongoing consultation into the home selling and buying process.
As well as introducing mortgage customers, HomeOwners Alliance will align with MAB’s preferred suppliers across the wider home moving journey.
MAB said integrating and enhancing the platform is expected to help it reach consumers earlier, increase lead volumes, widen the range of services available including protection, and strengthen links between mortgage advice and other home moving services.
Ben Thompson, director of home moving strategy at Mortgage Advice Bureau, commented: "HomeOwners Alliance has built a strong reputation as a trusted source of information for homeowners and prospective buyers. This acquisition strengthens our ability to engage with customers earlier in their homebuying journey and supports our strategy to broaden MAB’s role across the wider home-moving process. We’re pleased to welcome HomeOwners Alliance to the Group and look forward to supporting its continued growth."
Paula Higgins, founder and CEO of HomeOwners Alliance, added: "HomeOwners Alliance was created to help people navigate one of the biggest financial decisions of their lives. By joining Mortgage Advice Bureau, we will benefit from additional resources and reach, allowing us to expand the guidance, tools, and research we provide. We will continue to operate independently, retaining a strong voice for consumers, and are excited about our growth plans under MAB’s ownership."
