"With a focus on fantastic marketing and the people that make these campaigns happen, the MIMAs are a chance to reflect on the good and great (and truly game-changing) of our industry."
- Andy Shields, director at Barcadia Media
Applications have opened for the fourth annual Mortgage Industry Marketing Awards (MIMAs).
The programme was launched by Financial Reporter in November 2021, aiming to recognise the work of marketing within the intermediary space.
Open to all marketers in the mortgage and specialist lending space, the MIMAs highlight the best and most innovative communications work from across the industry.
With categories covering all aspects of marketing, from product-specific – giving entrants a chance to flex their blend of marketing mastery and industry knowledge – to best use of social media, the MIMAs acknowledge and celebrate the unique skillset marketers working in financial services possess, with a constant requirement to exceed in order to stay in-front.
This year's Awards also features two new categories:
Best Protection Marketing - Awarding the business that has excelled throughout the year with their marketing in the protection sector. Whether through excellent product launches, brand awareness campaigns or incredible engagement - we want to recognise the best of the best.
Event Manager of the Year - Awarded to an individual who can showcase positive broker engagement through the planning, coordination and delivery of events. Examples can include hosting events; captivating exhibition stands and how events have supported the overall marketing strategy with any supporting data/analytics.
Applications will close on the 13th September, after which a panel of judges - made up of industry marketing experts - will narrow down the selection to a list of finalists, before choosing the winners.
Applications will be judged on tangible metrics such as ROI, traffic and conversion increases, as well as more subjective factors like creativity, innovation, brand perception and execution. Judges will also take into account the scale of an entrant’s budget and resources to encourage entries from those working across all types of business.
The ceremony revealing the MIMA winners will be held at Dalston Roof Park on the 28th November.
To apply or nominate someone for the 2024 Mortgage Industry Marketing Awards, click here.
Andy Shields, director at Barcadia Media, commented: "The mortgage industry has undergone significant challenges over the past few years, particularly in the past three years since we launched the MIMAs. With rising interest rates, the introduction of Consumer Duty, and a plethora of criteria changes, good communication is more important than ever before.
"Effective marketing and communication is vital within the busy intermediary space and the best marketers use their creative thinking and finely-honed skills to help their firms stand out in a crowded market.
"With a focus on fantastic marketing and the people that make these campaigns happen, the MIMAs are a chance to reflect on the good and great (and truly game-changing) of our industry.
"All categories are open to both applications for yourself and nominations for others, so whether you're a marketer wanting to put forward some of your proudest achievements from the last 12 months or someone that works with a marketer or agency that you think deserves recognition – we want to hear about it."
