Sesame Network appoints growth consultant to support adviser firms

Araminta will work side by side with advisers to shape growth plans.

Related topics:  New Hire,  Sesame Network
Rozi Jones | Editor, Financial Reporter
8th December 2025
Araminta Hoare, Sesame

Sesame has appointed Araminta Hoare as growth consultant to work with firms on plans that strengthen their businesses and support long-term success. 

Araminta will work side by side with advisers to shape growth plans that are practical, achievable, and tailored to each firm’s goals.

Araminta brings more than 17 years of experience across financial services, including distribution, strategic planning, and performance management. Her track record is built on helping businesses adapt and thrive.

Toni Smith, director at Sesame, said: "We want Sesame to be the Proactive Partner for Life for every firm, supporting them to start, run, grow and exit their businesses successfully. Araminta’s appointment is a big step in that direction. She brings the experience and insight advisers need to turn growth plans into real progress, and that’s good news for every firm in our network."

Araminta added: "Every firm has its own definition of growth. My role is to listen, understand what success looks like for them, and help build plans that work in the real world. I’m looking forward to working closely with advisers and the rest of the Sesame team to make that happen."

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