Rate Watch will notify advisers if a lender announces a rate reduction and also features a Product Match engine.
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Gen H retired its SVR and introduced its revert rate in January 2023.
The lender has recruited specifically for Solutions by Foundation in order to support the expansion into these new product areas.
55% are currently seeking to raise a larger deposit than initially intended due to recent changes in the property market.
Tom will help package invoice finance solutions for the lender's SME clients across the UK.
The lender has launched more sub-4% buy-to-let rates in the latest round of reductions.
He succeeds Jim Randal, who stepped down after chairing MorganAsh since its inception in 2004.
Buy-to-let fixed rates now start from 3.94% for UK residents and 7.54% for non-UK residents.
The lender is raising the maximum LTV to 90% for Tier 2, high-skilled visa holders with a job offer.
The Cumberland aims to add more brokers to its panel to reach greater numbers of borrowers across the UK.