The new roles include a chief sales officer, regional sales managers and business development executives.

Gemma has a career spanning over 20 years in financial services.

Among the new roles are CFO, product and delivery director, and commercial director.

Coventry completed its acquisition of Co-op Bank earlier this month.

Richard has held previous roles at London & Country, Coventry Building Society, and Hinckley & Rugby for Intermediaries.

Narula joins from Aldermore Bank.

Graeme will provide ongoing training and support to advisers as the network seeks expansion in 2025.

The specialist lender is also seeking further team members across all divisions.

Gemma will be responsible for L&C’s marketing, partnership and communications teams.

Rachel and Felicity will start their new roles with MAB in a few weeks’ time.