The launch forms part of Dudley’s wider digitisation programme and has been shaped by feedback from brokers.
The launch forms part of Dudley’s wider digitisation programme and has been shaped by feedback from brokers.
Adviser numbers have remained broadly steady at around 31,000 since 2023, despite a 15% fall in the number of authorised advice firms since 2021.
The Society has announced an updated journey within its broker portal.
Firms are testing AI-enabled targeted support for investments, credit score insights for consumers, anti-money laundering detection, and Know Your Customer.
The new platform offers a simpler sourcing experience, faster access to product information, broader sourcing capabilities, and stronger compliance.
The platform offers streamlined DIP and application journeys, with affordability checks built directly into the DIP stage.
LBG says the process removes duplication, speeds up the process, cuts chain collapses, and reduces customer stress.
The new feature enables advisers to carry out passport and driving licence checks in minutes from their phone.
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